Twitter for Business

    Lon Safko, an innovator and professional speaker with over 20 years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce, told us via video that WHAT ACTUALLY IS TWITTER??

    This video has a case study about Gary Vaynerchuk, a jersy fella who produces wine. Gary went over to test the effect of Twitter on his business.

    He tried three different techniques: Direct Mail, Highway Billboard and Twitter.

    Direct Mail cost him $15000 and brought 200 new customers. So, Ratio is $75 per new customer.

    Highway Billboard cost him $7500 and brought 300 new customers. So, Ratio is $25 per new customer.

    Twitter cost him NOTHING and brought 1800 new customers. So, Ratio is Infinity & that is the real power of Social Networking!!!

    Watch Video here... TWITTER FOR BUSINESS

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