Lon Safko, an innovator and professional speaker with over 20 years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce, told us via video that WHAT ACTUALLY IS TWITTER??

This video has a case study about Gary Vaynerchuk, a jersy fella who produces wine. Gary went over to test the effect of Twitter on his business.

He tried three different techniques: Direct Mail, Highway Billboard and Twitter.

Direct Mail cost him $15000 and brought 200 new customers. So, Ratio is $75 per new customer.

Highway Billboard cost him $7500 and brought 300 new customers. So, Ratio is $25 per new customer.

Twitter cost him NOTHING and brought 1800 new customers. So, Ratio is Infinity & that is the real power of Social Networking!!!

Watch Video here... TWITTER FOR BUSINESS